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Carlos Santana

Carlos Santana

Carlos Santana Owned Brands

Carlos Santana has been the creator of his own music since Woodstock. He is also the owner and creator of his own perfume and shoe brands. The lines include a women’s fashion footwear label and a line of perfumes. The relaunch of the women’s fashion footwear brand, Carlos by Carlos Santana, was announced in partnership with former Caleres executives. The brand ‘s goals are to bring back the elegance and style of Santana’s original shoe lines launched in 2001 that sold well before being discontinued in 2019. The new launch includes a lifestyle collection of casual, dress, boots, and fashion sneakers, each featuring, leather uppers derived from the work of artisans in Brazil and Italy. The product development is managed by long-term partners in Santana’s vision for his brand.  Santana’s ultimate vision is to support the Milagro Foundation, which he co-founded with his family in 1998, focusing on under-resourced children in the arts, education, and health.

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